No Stopping New York Campaign

New York City was hit fast and hard by the pandemic last March, abruptly shuttering the doors to businesses, restaurants and schools.

But one year later, the city is bouncing back just as quickly as it shut down — and it’s hopeful for the future. 

The Mayor’s Office of New York partnered with SS+K for the campaign “No Stopping New York” to celebrate New Yorkers’ resilient spirit as the city emerges post-pandemic. The campaign spotlights the eight million people living in New York City through still photography. The campaign aims to inspire confidence in New Yorkers that their city will continue to thrive.